It’s Called Social for a Reason

Megan and I gave a presentation on social media for local businesses last Thursday.  The presentation was intended as an overview of social networking so that small business owners could get an idea of what social media is and how similar businesses have been using social networking to grow.

Part way through the presentation I had to throw away my outline when it became clear that my audience knew less that I expected.  Despite the innumerable articles on Twitter and Facebook in recent months, few of the participants had familiarity with social networking.  Even those people who had tried Facebook or Twitter hadn’t done much with them and weren’t very familiar with their features.

I pride myself on my ability to explain technical issues to non-technical people, but clearly I had underestimated the gap.  I promised the participants that I would get my presentation online, but I’ve decided to revise it a bit so that it addresses the gap.

Over the next several weeks I plan to publish some basic articles about different social networking sites.  I don’t believe every business needs to be or should be using social media.  But business owners need to know enough to make an informed choice.

June 4 Presentation Will Teach Small Business Owners How to Use Social Media to Grow Their Businesses

The business news has been full of stories about companies allocating a larger portion of their marketing budget to social media. Small business owners have been left wondering whether they need to join the social media bandwagon or risk being left behind.

* Are Twitter and other social media just a fad or have they become an essential part of business marketing?
* How can MY business benefit from social media and can the benefits justify the cost in both time and money?
* Are my current customers and potential clients using social media and how do I find them?
* Why would anybody want to use Twitter anyway?

These are some of the question that business coach Megan Oltman and web consultant Daniel Porcher will address on June 4 at a presentation called “Do I Really Need to Twitter? How to Use Social Media to Grow Your Business.”

Learn about the different types of social media and how other small businesses have used them to grow their businesses. Just because social media is hot does not automatically mean that it is the right strategy for every small business.

Live Seminar on Thursday, June 4, 6 PM
Hopewell Railroad Station
2 Railroad Place, Hopewell, NJ.
$10 Advance Registration, $15 at the door