When I first started this blog, I jumped in feet first without a lot of planning. My goal was to get involved quickly, get messy amd make mistakes rather than sitting on the sidelines trying to figure everything out ahead of time.
Bull Riding (copyright a4gpa under creative commons)
That worked well at the beginning when I had a lull in my workload. I had the time to read lots of blogs and tweets and could engage with other writers and build relationships. But when my workload picked up, as it did this summer, paid work became more important and blogging and social media went out the window.
My workload has let up somewhat, so now’s the time to plan how to keep engaged in social media, even when swamped by work. I have no regrets about having jumped in the pool without a plan. I learned a lot and I have been able to help other business people who are struggling to figure out what social media means for their businesses.
For a small business, engaging in social media can be a bit like bull riding. It’s not a matter of whether or not you’ll fall off the bull’s back, but how long you can stay on before falling off. Here are some new practices that I plan to implement in upcoming weeks to help me keep on the bull a little longer:
- Create a social media work flow.
- Not every blog entry has to be an opus
- Create a publishing schedule for blog entries.
- Create a backlog of blog entries.
- Start automating a portion of my Tweets
Honoring rule number 2, I will go into more detail about these rules in upcoming posts.
In the meantime, let me know how you are dealing with the demands of social media.
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RT @danporcher: New blog entry: Riding the Bull - Keeping on top of Social Media http://www.calledsocial.com/?p=63
We are about ankle-deep in the waters of social media — facebook presence, website, e-mail blasts — and continuing to get Union’s name and events out to the community. One of the things we don’t have time to delve into is research into the effectiveness of the medium for a nulti-arts center. Advertising dollars get scareier and the many free/low cost avenues and immediacy of electronic media are attractive options.
I look forward to more from you.
Hi Slade:
Glad you like the post.
There are a lot of non-profits using social media to connect with their supporters. Deborah Finn tweets about non-profits and technology. Look at who she follows and who in turn follows her. Many of them are also in the non-profit arena. You can find her at deborah909.
You can also find links to a number of helpful articles about social media that I’ve bookmarked at Delicious.